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How Important is Relationship Marketing when using Social Media?

January 10, 2017
it's all about relationships

it’s all about relationships

How Important is Relationship Marketing when using Social Media?

Relationship marketing and Social media marketing have a lot in common, when you utilizes social media sites as a marketing tool. Because social media platforms are interactive by nature, the exchanges that take place there tend to be less formal. But make no mistake: you’re still building professional relationships with social media marketing.

Because your present and future customers spend time on social media publicly sharing their needs, wants, and opinions, you have a terrific opportunity to take in and act upon all of this information and engage with potential customers before your competitors do. Done well, this can put you in the position of the expert in your niche and help you turn interest into sales.

If content is king, which it is, and community is the kingdom of content, then relationship marketing is the Ace.

Relationship marketing is the glue that holds the content to the community, and there is a missing piece in your strategy if you’re not building solid relationships with people in your industry.

The social web is now streamlined through the building of relationships among people with like-minded ideas, niches, and concepts.

There are a lot of reasons you want to build these relationships. For the most part, people will build them because relationships help their business. But if you’re only out to build relationships to make your business succeed, you won’t go very far. People will only allow you so far into their lives if they think there is an underlying reason behind the relationship.

There’s no secret formula for getting your content out there. It takes hard work and lots of effort, most of which comes from building a solid foundation of relationships with your peers.

Content is what will peak their desire, and with that you can graduate the reader from their desires to seeing what they need from you. You can use this to your advantage with the relationships you create online.

The relationships you will build in the future will fuel that fire of content

Relationship Marketing Connects Content

When you build relationships with people, you start to understand your readers’ desires and needs. Granted, these are two different things, and no one really needs to follow you on social media. They follow you because you fulfill a desire, and because they want to. Your posts are funny, informative, or help them in some way.
Relationship Marketing Connects Content

When you build relationships with people, you start to understand your readers’ desires and needs. Granted, these are two different things, and no one really needs to follow you on social media. They follow you because you fulfill a desire, and because they want to. Your posts are funny, informative, or help them in some way.

This is the emotion you want to adhere to when building a ministry with your brand. You want to cater to the desire in your readers. While we like to think of ourselves as logical people, the reality is that we’re more likely to respond to anything that triggers an emotional response.

When you understand your audience, you understand this simple fact as well. While you can post, and promote your content until the cows come home, you have to think about the reader and what they will be getting out of it when it comes across their stream.

That connection is the basis of building a relationship foundation that keeps growing over time. Relationship marketing is the glue that holds everything together for your business, and it’s imperative that you understand what your reader wants, so you can connect them with your content every week.

I am in the Health and Wealth industry so most of my content will be about how to stay healthy, how to lose weight, what helps to build your immune system, post and video’s that show people how to reverse diabetes or some type of medical issues without using medication, people want to know about this stuff, I have built a relationship with people over time, this is the key it takes time, daily activity.

I also have a product that works and we give it away for free so the prospect can see for themselves how well it work, can you see how powerful this is, a very soft sells approach, check it out http://www.youtube.com/watch?v=pqKZYZQPb2U besides the products works people can start make money as soon as they open their doors for business check this out https://www.youtube.com/watch?v=4H33jVqvOlE

In doing this, you have to make yourself available. You have to get down and dirty in the conversations that your target audience is having. It’s more about listening than talking at this point. When you listen, you get nuggets of information you can pass along to your evernote, or wherever it is you write, so you can extract the gold from it later.

People want actionable content that helps them achieve their goals. They want to be able to take your content and put it to good use. In order to make that connection, you have to get to know the people.
The Final Thought

Content is the king, it lives in a kingdom of community, and if I had to make more playing card references, I would say that social media is the Queen that builds up the content.

But after four years of doing this, one thing I have learned for certain is that relationship marketing rules the roost. It is the top card and one that you will always want to have in your deck of strategies.

Take some time every day to communicate and engage with people, let them understand your message, and let them become close to you. In doing this, you will eventually be invited to become close to them.

Don’t expect the seed of relationships to blossom overnight.
Your content and kingdom will have to wait. But when you do put all of your energy into building these relationships, you will start to see the kingdom of your content and brand message grow and grow.

Bill & Emily Mabry 6A
Wellness Coach/CMHS
http://www.drinknatureswater.biz
http://www.drinknarueswater@gmail.com

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